Today it is the start of cascade presentstion of the Climate Change project 2014.

United Nation calls for action and ask for collaboration people with different profession, making social inclusive movements. We have a historical moment both in natural reasons and human endeavours.

One of the most visible natural reason is increase carbon dioxide CO2 level. Our economy growth so much so it needs to change the approach to keep our planet safe for us and future generations.

How the world turns into today shape? Our mind targeting, our limitations to check side effects are important reasons. By evolution human brain develop such features for survive. Our brain works in order to use the less energy as it possible the most simple way as it possible. Such biology reasons are common for all of us, as it well described in "Thinking fast and slow" en.wikipedia.org/wiki/Thinking,_Fast_and_Slow  book by Noble prise winner in Economy Daniel Kahneman.

So proved scientific researchs say: "...The basis for his Nobel prize, Kahneman developed prospect theory to account for experimental errors he noticed in Daniel Bernoulli‘s traditional

utility theory.  This theory makes logical assumptions of economic rationality that do not reflect people’s actual choices, and does not take into account behavioral biases.

One example is that people are loss-averse: they are more likely to act to avert a loss than to achieve a gain."

This is the way human subconsciousness work. Without efforts people tends to make worth just in order to motivate themselve to move.

I am coming close to the question why so different profession as Art is so important to make transition to the safe future to all of us.

In our action for better world we are calling for social responsibility for companies, for big transcontinental business empires. But it is more important and more effective to start from the bottom, from ourselve. Try to be social responsible by own, in small things. Ask questions  what to do better.

Ask for social responsibility your environment.

Ask for social responsibility from fields concern deep subconsciousness of our mind: our emotions, entertainment, our sense of beauty. This is Arts.

Arts is the reflection of human subconsciousness. Things you want to found in arts is things you can touch from your own deep inside. Such things are rule the same way as carbon economy being th basic language of brain work. Images, actions, performance forms the language we use to think. We are in transition from old language to the new one, more effective and efficient in short and long run. This is the answer why arts is important for social inclusive actions, that`s why UN calls for artists from many fields.

This is the reasons my project Climate Change 2014 grown into today stage.

Next 2 weeks it will be a marathon prsentation, with every day news. Keep in touch with me here in the Annamain`s blog annamain.org  ,at Facebook www.facebook.com/anna.chudnovsky.5 and Twitter twitter.com/AnnamaindotOrg

This is the first time in the world such event starts so I am welcome you to be a witness for it.

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